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The pharmaceutical industry and its representatives play an important role in a GPs life. Active medical practitioners have limited educational avenues, and representatives provide: product information, disease-state updates, clinical trial data and ensure that GPs are equipped with starter-packs and tools required to optimise patient health outcomes.
Despite this, the opportunity for Reps to see GPs is becoming increasingly difficult. Sales-based 'call rates' and an industry-wide propensity to over service the GP market has lead to an increasing number of doctors refusing to see representatives.
Better Representation provides a new set of behavioural and communication guidelines that not only creates greater value for GPs, but also provides a more sustainable relationship framework for the pharmaceutical industry.
News
APRIL 14 - PHARMA EVENT
17/03/2009 15:20
APRIL 14TH 2009 - STAMFORD GRAND @ 12.30
We will be holding a lunch seminar on April 14 for the pharmaceutical industry. Details and an invitation to the event can be found here. Numbers are limited...
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GP Research Network urges quality assurance
02/03/2009 11:26
Millions of dollars wasted on reps
(Posted 2 March 2009 - Pharma in Focus)
A study of calling patterns by representatives from 13 pharmacos has shown that as much as $75 million a year could be...
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Drug Rep Study 2008
29/08/2008 17:35
The Better Representation - Rep / Gp Relationship study has returned findings not unlike the 2008 CHOICE Drug Rep survey. In short, the need for drug reps remains, however the quality of information...
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